Case Studies
A selection of our public-facing projects with major impact.
Publicis Groupe
Future-proofing success in a world of changing regulations.
Walled gardens, cookie deprecation, and increasing regulation: these new and growing challenges are creating massive ripple effects in global advertising and preventing brands from meeting their objectives.
Publicis Groupe Canada, a network of ad & media agencies, turned to Mantis to help them swim upstream and overcome these rising tides.
Mantis was transformational. The team helped us through complex challenges, both within and outside of our organization, and have impressed us at every step of the way. Our work together has helped us future-proof the business and co-create the next wave of digital ad innovation. We’ve really enjoyed working with such highly skilled, smart, and kind people.
Alastair Taylor, CEO
Collaborating with Mantis is always a pleasure; their commitment to excellence and understanding of data transformation help drive the success of every project.
David Rusli
Chief Strategy and Data Officer
Working closely with the Publicis team, Mantis created a proprietary, privacy-sensitive solution that let marketers succeed in the new world.
Leveraging our in-house engineers and deep expertise, Publicis made a major breakthrough in their data maturity transformation journey.
easyfinancial
Merging marketing and sales to create unified business data and custom large language models.
Like most companies, easyfinancial had limited access to its own marketing data. They relied on information from external partners and platforms to help validate their business objectives and outcomes, making it difficult to connect marketing impact with core business outcomes.
The typical Mixed Media Modeling solution that many partners offered didn't cut it. Customer sales and marketing data had to integrate seamlessly to help their teams make fully-informed decisions that aligned with company objectives. Internal investments were divided. Built-in inefficiencies were guaranteed. System-level change was needed.
With Mantis's support, we were able to fuse our customer and business data together to give us a more holistic picture of our strategic progress. The team took the time to understand our business and our context within the market and crafted a results-oriented solution that is custom-built to meet our business's specific needs.
Andrea Fiederer, CMO
Their innovative solution to our disparate data systems made a massive impact on our business strategy and bottom line.
Caley Adair,VP Digital
Working with the security, data, and marketing teams, we brought easyfinancial's marketing data behind its own digital walls.
After data was merged, we integrated it into a large language model, and created a chatbot that helps senior leaders predict trends and make predictions based on their combined sales and marketing data.
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