Potential of Data

The Potential of Data.

Your company's data is its most potent strategic asset. And yet, most businesses are focused only on capturing data, not converting it into growth.

After 30+ years of global digital transformation and upheaval acrosss all industries, the overwhelming abundance of data has reduced its usefulness to a mere commodity and byproduct of business. Without a clearly-defined end goal, capturing data is a very expensive investment without any real return.

At Mantis, we believe that the true value of data has yet to be unlocked; it's a powerful source of fuel for massive business growth.

The data we help you leverage is focused on measuring and understanding the valuable information held within customer behaviour. This information is valuable not only for your own business, but to nearly every product and service-based business in the world.

Consumer data can transform any company into a media company. Only since the launch of Amazon's ads business and Walmart’s retail media platforms have we begun to see businesses using their owned data as targeting information for other brands.

We believe that this is just the beginning.

Consumer data is a gold mine for innovation and proprietary technology. Enhancing user experience, new product development, and custom processes to future-proof against changing regulations and constant market fluctuations are just a few of the possibilities that come with Data Commercialization.

None of this is possible without a proper Data Supply Chain. Optimizing what you capture, how you leverage it, and how it integrates into every part of your business is essential. This level of change doesn’t happen overnight, but the losses that result from not making this change often do.

This is what we call Data Transformation: the shift from data as an output to an input; from a byproduct of doing business, to a core pillar of business itself.

Commoditization is leveling the playing field in every sector. Competitive advantages will continue to shrink, while KPIs such as sales, traffic, and loyalty will be under more pressure. Both future growth and survival depend on capturing the right data and capitalizing on it at speed with absolute efficiency and scale.

This is what Mantis helps businesses achieve and we want to get you there.

Publishers and Media Owners: Unlock the Revenue Potential of Your Data

Data presents a transformative revenue opportunity for publishers and media owners, often surpassing traditional advertising streams. As AI and AdTech continue to extract insights from your platforms, it’s crucial to recognize the true value of your most significant asset—your data.

Your data should be treated as a standalone product rather than merely a by-product of your operations and business. We partner with publishers and media owners to craft innovative revenue models in the data space, fostering a virtuous cycle of content creation and journalism while ensuring compliance with privacy regulations and safeguarding personally identifiable information (PII).

We guide you through understanding the potential revenue upside, collaborating closely with your leadership teams throughout this journey. As the data marketplace evolves, we are dedicated to maximizing its value for you, helping you uncover lucrative revenue opportunities that align with your content and effectively engage your audiences.

Data Transformation starts here.

Consultation, full-stack tech development, and long-term partnerships: our solutions are fully flexible and customizable based on our clients' needs.

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